Solid Havas for JOTIS and for those who have to live without sugar ... but can’t live without sweets!

The TV spot for the NEW GENERATION OF DESSERTS Sweet & Balance... WITHOUT SUGAR by JOTIS is live and on the air! The new and innovative range of desserts with a low glycemic index has come to answer the prayers of all those who have to live without sugar, but can’t live without sweets!

With this message as the strategy, but also as a creative platform, the commercial meets 3 ordinary people in their environment and ... listens to their thoughts. The ad turns the spotlight on a young man who has started exercising and has put the brakes on his sugar intake; a middle-aged man who has cut out all fat and sugar and with them every dining pleasure; and a young stylish woman who loves sweets, but is always thinking about calories. But thanks to the Sweet & Balance new generation of desserts by JOTIS, all 3 protagonists experience enjoyment of everything from chocolate to millefeuille, guilt-free for the first time!

The film is a real-life modern look at our times, which manages to express the optimism and innovation inherent in the new Sweet & Balance range of products! The spot was produced by Max Productions.

The products in the range are also suitable for diabetics and are available at supermarkets.