The new JOTIS Farina Self-Raising Flour radio campaign created by Solid Havas is live on the air. The concept of the new spot is based on the well-known product slogan "not just any kind of self-raising flour, only JOTIS Farina has that power". A sweet little girl explains to listeners why they don’t eat just anything at home ... because her mom, who knows what’s good for her family, only uses JOTIS Farina Self-Raising Flour!

And it is not only this particular mom who trusts JOTIS Farina. It is the flour that, for years now, homemakers have trusted for their fluffiest cakes and all other sweet or savoury creations. JOTIS Self-Raising Flour comes in a wide range of products: the flour in the classic red packaging, the vanilla flour, the flour in the orange packaging, the flour in the blue packaging ideal for buns, pies and tarts, as well as the whole wheat flour enriched with fiber for those watching their diet. In this way, every mom can be sure that, with JOTIS Farina, she is offering the very best to her family. And because it’s JOTIS ... of course it is!