The "sweet confectionery movement" was distinguished in the context of the annual institution of the Event Awards 2018 with a Silver Award. It was awarded in the category “Event Series - Brand Consistency” for the strategy, goals, idea, creative design, originality, implementation, and results of several Zacharoplathoume activities.

Drawing inspiration from the modern trend of confectionery, which highlights the value of homemade sweets, YIOTIS designed in 2016 the communication platform ZACHAROPLATHOUME. The main goal is to get closer to its consumers, to suggest ideas and to inspire them about how they can make creative use of the JOTIS confectionery products in combination with simple ingredients that exist in every home, to ensure the enjoyment of a delicious, homemade dessert.

ZACHAROPLATHOUME houses a series of various events: Actions in retail stores, digital competitions, Zacharoplathoume Award and csr activities. The "ambassador" of these actions is the well-known and extremely popular chef Dina Nikolaou.