YIOTIS S.A. earned three major distinctions at this year’s Influencer Marketing Awards 2026 with its standout campaign “ΕΚΦΩΝΗTASTE”, a campaign that made its voice heard, captured attention, and won over audiences in style!
YIOTIS S.A. won the following awards:
In collaboration with SOLID HAVAS, YIOTIS S.A. created a dynamic video series that showcased the company’s recipes in a highly engaging and visually compelling way, successfully capturing the interest of TikTok’s younger audience.
Familiar voices—belonging to well-known broadcasters, actors, sports casters, and presenters—brought the recipes to life through their unique, expressive, and captivating styles. This is how ΕΚΦΩΝΗΤASTE: TikTok-first video series was born. Each recipe is reimagined through distinct and instantly recognizable voice styles. From cinematic trailers and sports commentary to narrative voice-overs and relatable everyday tones, beloved creators lend their voices to transform each video into a multisensory experience. The voices elevated the videos, which unfolded through captivating visuals, warm colour palettes, and a cosy, homey aesthetic, beautifully showcasing JOTIS’ irresistible creations.
The campaign’s strong performance confirmed the success of this approach, generating over 2 million views. JOTIS’ ΕΚΦΩΝΗTASTE campaign demonstrates how established content can be creatively reimagined and brought to life in new ways. It was embraced by younger audiences for delivering a contemporary experience that meets the expectations of a new generation, while meaningfully strengthening the connection between the brand and its community.
You can enjoy the TikTok-first video series here:
