Developed in collaboration with SOLID HAVAS, “EKFONITASTE” is a TikTok-first video series that brought YIOTIS recipes to life through the distinctive voices of well-known voice artists, actors, sports commentators and presenters, alongside popular creators. Combining engaging storytelling with warm, home-inspired visuals, the campaign successfully captured the attention of TikTok's younger audience.
With more than 2 million views, “EKFONITASTE” demonstrated how creative content and influencer marketing can reinvent the way an established brand connects with new generations.
