JOTIS FRUIΤ JELLY, the ultimate playful summer dessert, made a vibrant appearance at one of the leading electronic music events featuring Rampa and &Me, delivering a fully immersive brand experience that blended flavor, interactive activations and authentic content creation, turning classic jelly shots into one of the festival's most unexpected highlights.
Festival-goers had the chance to stop by the Free Jelly Shots Van by JOTIS and enjoy refreshing jelly shots inspired by the beloved FRUIΤ JELLY flavors, served in creative pairings that quickly became crowd favorites: Strawberry x Aperol, Cherry x Tsipouro, Lemon x Tequila, Pineapple x Rum and Peach x Gin.
Another activation of the JOTIS FRUIT JELLY area was the instant-win competition at the Fruit Score Machine, offering visitors the chance to win exclusive summer prizes.
Visitors also had the opportunity to step into a custom-designed video booth and dance to the afro-house beats of the "Jelly Jelly Dance", inspired by the jingle of FRUIT JELLY by JOTIS' iconic campaign. Set against a backdrop of colorful fruits and holding playful props, they created authentic content that was shared across social media.
With a vibrant mix of flavor, entertainment and interaction, JOTIS FRUIT JELLY once again reaffirmed the brand’s vibrant youthful personality, leaving festival-goers with a memorable and engaging brand experience.